A Quick Review of The Official App by India’s “responsive” Leader
I am referring to all app developer’s buzzword. Responsive is one that adapts itself to devices and screen sizes. It’s the latest buzzword in the technology space.
Indeed, Narendra Modi is present on screens across all form factors. However, the term responsive is associated with the way your site adapts itself to varying screen sizes. Yesterday, India’s PM Narendra Modi announced the ‘Narendra Modi App’ on Twitter:
Western governments have had a distinct set of rules for digital communications and ensure every website, microsite, webpage or digital app follows design philosophies laid down by the government.
India’s Prime Minister is now using mobile applications to engage with citizens, which is welcome. I downloaded the application and explored it. So here’s a review of the official Narendra Modi app.
Lets begin by downloading the app from the Google Play Store. Once you install the app, enter your phone number and date of birth. You can access the menu from the top right.
The date selector makes it easy to choose the date, month and year with a slider. Next, in the ‘News’ section, you can choose between ‘Recent’ or ‘Popular’ news items by setting the button on the top right.
You can receive updates, watch the Mann Ki Baat by the PM. You can also write to the Prime Minister and give ideas and suggestions to “be an active partner in nation building.”
The app also gives you a glimpse of all that is communicated across social media channels such as Facebook and Twitter, the PM’s blog, and his speeches.
In an hour since installing the application, I’ve already received 3 notifications. One, a greeting for Ramadaan, the other greeting the people of Seychelles on their National Day and of course the announcement of the app being launched.
And yes, you get points for interacting with the application. On a lighter note, I wonder if these points would result in gratification for the end user.
I really hope the data captured by the app isn’t hacked in the future and it remains secure. The collaborative approach taken by PM Narendra Modi in building mobile applications for the PMO is a good step indeed.Lets wait and see how the app takes off on the Play Store, and compare it to some of the popular political apps out there!